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Learning to Trust E-Trailers: Strategies Used By Consumers in a Distrustful Environment

Lorraine Friend   Blair Alexander   Beth Godwin  
2006
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Trust is viewed as an important component of both traditional and online shopping success, but may be conceptually different for each type.
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Periodical Source
Subject: Business Title of Periodical:  Journal of Research for Consumers
Volume:  NULL Issue:  10
Page(s):  1-19 Number of Volumes Cited:  1
CiteNumber:  780 Contributor:  jwalker
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APA Style

Friend, L., Alexander, B., & Godwin, B. (2006). Learning to Trust E-Trailers: Strategies Used By Consumers in a Distrustful Environment. Journal of Research for Consumers.(10), 1-19.



MLA Style

Friend, Lorraine, Blair Alexander, and Beth Godwin. ''Learning to Trust E-Trailers: Strategies Used By Consumers in a Distrustful Environment.'' Journal of Research for Consumers.10 (2006): 1-19.



Chicago Manual of Style

Friend, Lorraine, Blair Alexander and Beth Godwin. ''Learning to Trust E-Trailers: Strategies Used By Consumers in a Distrustful Environment.'' Journal of Research for Consumers, no. 10 (2006): 1-19