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The Use of Strategic Metaphors in Intercultural Business Communication

Sophie Cacciaguidi-Fahy   James Cunningham      
2007
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The purpose of a metaphor is to view one thing in terms of or as a substitute for another.
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Periodical Source
Subject: Business Title of Periodical:  Managing Global Transitions
Volume:  5 Issue:  2
Page(s):  133-155 Number of Volumes Cited:  1
CiteNumber:  2241 Contributor:  jwalker
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APA Style

Cacciaguidi-Fahy, S., & Cunningham, J. (2007). The Use of Strategic Metaphors in Intercultural Business Communication. Managing Global Transitions, 5(2), 133-155.



MLA Style

Cacciaguidi-Fahy, Sophie, and James Cunningham. ''The Use of Strategic Metaphors in Intercultural Business Communication.'' Managing Global Transitions 5.2 (2007): 133-155.



Chicago Manual of Style

Cacciaguidi-Fahy, Sophie and James Cunningham. ''The Use of Strategic Metaphors in Intercultural Business Communication.'' Managing Global Transitions 5, no. 2 (2007): 133-155